Op zoek naar Birgitte Nyborg in Kopenhagen

Zeemeermin, The Killing, fietsen, Hans Christian Andersen, kanalen. Stop de tijd.Voilà, daarmee kun je alvast antwoorden als Erik Van Looy in de Slimste Mens vraagt wat je weet over Kopenhagen. Toen zich een mooie kans aandiende om voor mijn werk naar Kopenhagen te vliegen, zei ik geen ‘neen’. Na enkele dagen leven en werken, weet dat ik dat er zoveel meer te vertellen is over de hoofdstad van Denemarken: te beginnen met Birgitte Nyborg.

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5 essential attitudes for design thinkers

My handwriting is terrible. My five-year old can better draw princesses than I can. My handyman skills are extremely limited. And also: I think very differently about color combinations than the wife and daughters I live with. Still, I am sort of a designer.

I am not talking about design in an artistic way. I am talking about human-centered design or design thinking. I am talking about the methodology one can use to solve the most complex problems in business and society.

To embed design-thinking in your work and life, you can learn some methodologies and tools, and of course you need to practice a lot. But is that enough to be successful? I don’t believe so. You can attend dozens of courses and have tons of experience but it won’t make you a true design expert. What you really need is attitude. More specifically, you need a design attitude.

Want to know more about design attitude and discover the 5 essential attitudes for design-thinkers? Read my article on Medium.

Patient-centricity occurs where R&D meets design thinking

Since a long time, patient-centricity is one of those buzzwords in the pharmaceutical industry that should be part of every conference speech or white paper. But if you ask how they have successfully implemented it, people scratch their head. It’s like the Holy Grail: everyone is looking for it but who has ever found it?

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