Since a long time, patient-centricity is one of those buzzwords in the pharmaceutical industry that should be part of every conference speech or white paper. But if you ask how they have successfully implemented it, people scratch their head. It’s like the Holy Grail: everyone is looking for it but who has ever found it?
Continue reading “Patient-centricity occurs where R&D meets design thinking”Tag: user experience
15 years ago I started my professional career as user experience (UX) consultant. I was part of a company with a mission: making technology more user friendly. Nowadays user experience design is well known (thank you Apple), but that were still the dark ages of usability. Today Monster.com holds +1000 jobs in the usability field, but when my company in 2001 organized a lecture for university students, I was literally the only one showing up.
Continue reading “10 reasons for a career as a UX consultant”